Live Betting Odds at Bookmaker Sportsbook

The days of only wagering on a game before it begins are long gone. is the world’s premier online sportsbook, and it recently unveiled a new live wagering platform. It features a first-to-market continuous live odds platform as well as play-by-play sports betting opportunities. Bettors enjoy studying trends and making bets as teams prepare to face off, but there is so much more that can be gleaned during the action. For the first time, sports bettors can make wagers on the game as the live action unfolds, and also make bets on the outcomes of play-by-play action.

"Today's sports bettors are no longer content to just sit and wait for the game to finish before their bets are graded," said Christian VanderLaan, Vice President of Live Betting Operations at "And the major limitation of other live betting products presently available across the industry is that they still require a break in the action for game odds to be updated, and then, made available to bettors. Our new continuous live betting platform updates the odds as the game is live so bettors no longer have to wait for breaks in the action to make wagers on the game. Sports bettors in the 21st century want betting action that goes hand-in-hand with the game action, and our first-to-market, play-by-play product provides a new level of engagement for our users and sets a new industry standard for live sport betting on U.S. sports."

The live betting was extensively tested in a beta phase during the 2017 season.’s live betting platform is now fully operational and available to bettors for the start of the 2018 NCAA football and NFL seasons. The play-by-play betting product is available for the NFL primetime games -- Thursday Night Football, Sunday Night Football and Monday Night football -- as well as play-by-play (at-bat) outcomes for select Major League Baseball games in the fall. There are no shortage of betting options in these games, as there are continuously updated odds for spreads, moneyline and scoring totals.

Play-by-Play Betting

The play-by-play betting gets into the nitty gritty of these select football games, which includes the outcome of offensive drives from touchdown to field goal to no score. There can also be wagers on the outcome of the next play, such as a run for a gain or a pass for a game, and the outcome of official reviews on contested plays, such as if a play will stand as called or if it will be reversed on review.

How does come up with all of these betting lines in real-time? The premier sportsbook has created custom proprietary software and predictive algorithms which can produce the lines in real-time. The wagers on the live betting platform are graded within seconds after the outcome, and the bettors’ accounts are credited immediately. Once bettors get into live betting, it’s going to feel like the old way of wagering is equivalent to the stone age.'s live betting platform will continuously update its odds on spreads, totals and moneylines in real-time for NFL, college football, NBA, MLB and NHL games, with single bet limits reaching as high as $20,000 for regular bettors or higher for professional bettors. The play-by-play betting limits will vary based on specific bettor's limits and game circumstance.

In the past 10 years, there has been a significant shift in the sportsbook industry from pre-game betting to live in-progress betting, spurred by technological advances, social media and streaming technology, and market demand. It’s easier than ever to jump on a cell phone and make quick wagers, and is responding to that demand. It is the first sportsbook, either in the United State or internationally, to launch both a truly continuous live betting platform and play-by-play betting product for American sports.

Sports Betting Bonus

ABOUT BOOKMAKER.EU is one of the leading online sportsbooks internationally and is widely recognized by experienced bettors from Las Vegas and around the world as “Where The Line Originates.” Since 1996, has earned its reputation as one of the only sportsbooks to welcome sharp and professional betting action by never kicking out winners and always paying customers. is known to sportsbook directors worldwide as one of the principle market movers in the international sports betting industry, and odds are commonly relied on by land-based sportsbooks in the United States, Europe, Australia and Asia before they post their opening odds on U.S. sporting events. is based in San Jose, Costa Rica, where online international sports betting is fully legalized; bettors are advised to know the legal status of placing sports wagers from computers in their local jurisdiction.

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